3.10.2011

HELPING OUT

A man in need of financial assistance put a bit of marketing magic into asking for donations. He slipped into a Starbucks and as he walked by the tables he discreetly placed a pen onto each table where people were sitting. Attached to the pen was a small slip of paper that said something to the effect of: These pens are for my family. I am deaf and would appreciate $1.00 or $2.00 for this item. He walked back to collect back the pens and any donations people were willing to provide.

Benefits of this idea:
1. Does not disturb Starbucks patrons or staff
2. Gives each person a minute to think about donating
3. Provides a product—a pen—that someone sitting at a Starbucks may actually need

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