3.10.2011

MTA FAIL... AGAIN


Well it looks like the MTA has finally caught up to 1988. They are currently installing digital signs that indicate when the next trains will arrive.

Problem #1: The extra "1." before the actual train number (1) is unnecessary. It is superfluous since the list is so short that we do not need numbering. Plus it is visually confusing to have the numbering next to trains that themselves are numbered.

Problem #2: The LED dot matrix display is up to date... in 1988. The point of using the flip-dot display is to use on large (no) outdoor (no) signs that usually will be exposed to direct sunlight (no).

Problem #3: Sometimes they are wrong.

HELPING OUT

A man in need of financial assistance put a bit of marketing magic into asking for donations. He slipped into a Starbucks and as he walked by the tables he discreetly placed a pen onto each table where people were sitting. Attached to the pen was a small slip of paper that said something to the effect of: These pens are for my family. I am deaf and would appreciate $1.00 or $2.00 for this item. He walked back to collect back the pens and any donations people were willing to provide.

Benefits of this idea:
1. Does not disturb Starbucks patrons or staff
2. Gives each person a minute to think about donating
3. Provides a product—a pen—that someone sitting at a Starbucks may actually need