Finally a way to make money from information design. A big problem in the field has been financing since the private sector has largely ignored the value of data visualizations. But now a company called Column Five Media has injected PR into the mix so as to position information design as an asset since it comes with press and guaranteed brand impressions. So now companies like TurboTax are using good design as a way of advertising by giving consumers valuable information. Pretty fucking smart.
No comments:
Post a Comment