HOT SOCKS

An innovative package design by Jackson Dickie for... socks. The minimal white cardboard tag lets the texture and color of the sock stand out. Silver rivets lend weight to the brand with a vintage-modern feel. Beautiful.

ICEBERG AHEAD!

Giant inflatable iceberg (14' high with 102 handholds)

This is design thinking.

Taking a Problem: Fun way to enjoy the water in your backyard (if you live in Florida).
Innovating: "Something that doesn't belong, that involves exercise, that is fun, that provides a view, and that doesn't look ugly."
Good Design: Clean texture, Crisp white