Fitflop print ad. Subway train. 2009.It is a pretty compelling print piece. The model in the photo is very thin and is posed in such a way that thins and elongates her legs. Even the diagonal of her blue shirt over the skirt brings the eye upward. Also, we're not distracted by a pretty face since the photo is cut off at the model's neck. The shoe has a unique textured fabric that at once looks rich and lengthens the model's leg because of the backless mule style. The choice of location -- a supermarket -- is a great one because it's a place where everyone goes almost every day and works with the casual style shoe. The headline is as good as the tagline because of its truth and appeal to our inner desire for an easy-as-possible work-out.
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