Bad brand name. Good tv spot. It is a good example of how the choice of soundtrack matters so much in making or breaking commercials. Try watching this on mute with a different song in the background. It could have a cheesy tone by being set to "Chain Reaction" by Carly Commando like this American Express OPEN tv spot. But it doesn't. This HTC spot has the tone of fast, dramatic, intense, sure, and moving thanks to "Sinnerman" by Nina Simone.
10.29.2009
HTC
Bad brand name. Good tv spot. It is a good example of how the choice of soundtrack matters so much in making or breaking commercials. Try watching this on mute with a different song in the background. It could have a cheesy tone by being set to "Chain Reaction" by Carly Commando like this American Express OPEN tv spot. But it doesn't. This HTC spot has the tone of fast, dramatic, intense, sure, and moving thanks to "Sinnerman" by Nina Simone.
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