10.14.2009

ATTRACTION REPULSION

Road Kill Carpet. Wool, 65x94"

So you want something to soften your step on your wood floors. Something that adds to your decor. Something that is a bear skin rug, but won't get the PETA people to attack you. Something like this... OOOMS' roadkill rug.

Perhaps the appeal of this rug stems from that feeling we all get as we drive by a slaughtered fox or bunny on the road. We are interested in looking at the dead thing, which is radically different and removed from the image of an animal we're used to seeing as cute and alive. Emotionally, we're sad. Yet we also feel guilty for staring at the grotesque animal. The rug allows us to satisfy that desire to look, yet softens our gaze as it reminds us of cartoons. Dead and scary. Yet cute and cuddly. There is a realistic colour palette of smoke gray (the road) with a touch of red and brown. The placement of the roadkill on the corner functions to make the kill seem real -- it is life-size -- without overwhelming the rug itself. Also, the width of the kill is just about half the width of the rug and one-third of the length, which gives the eye a pleasing balance.

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