I want what I want when I want it. Right. Now. I love how Sprint is positioning itself as the all-knowing power above amongst wireless carriers. It knows everything. Eggs. Tweets. Bicycle sales. Sprint's voice is not centered on the individual like VZW and T-Mobile, but rather the collective and the ability to harness the collective because of their awesome omnipotence.
Visually, Sprint's site opens with this command center that is a collection of boxes, graphs, gauges and more. Everything is organized and fits together. The silver of the boxes has just a tasteful glimmer of gradient and the use of colour is sparing and simple. The logo is not overbearing and politely lets the content rule, thank goodness, so that content and brand become one. Although the actual information is seemingly random, it is nonetheless useful as a quick digest to grasp the goings on of the world easily and quickly. By showcasing their network's power Sprint lets me assume some of that control and power, which of course taps in to my inner information-seeking alpha male.
So much better than a pin drop.
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