BLUE AND ORANGE

Direct mail from Tropicana and Shop & Stop

Trop50. Yep, the logo is still subordinate to the "50% less sugar" type. Actually, the Tropicana logo is missing entirely from the front of the carton and is replaced by a Trop50 logo. My favourite part: since real oranges don't appear on the packaging, the designer had to include them next to the carton.