6.16.2009
AMAZON KINDLE
Amazon's Kindle2 device is a great idea, at least if you're not on a beach. While there are many benefits to printed books (eventual library donation; no need for charging or a wireless network; no need for a protective case), the idea of having a book or magazine on demand is good.
While I doubt Amazon is pulling an "Apple" -- that is, rolling out new devices even though you already have better, more modern looking designs in existence -- they are clearly trying to capitalize on the clean, white Apple aesthetic. Only, the Amazon folks could have made a few changes (left; Ja!'s rendering) for a more modern, slick device rather than the clunker they have now (right). The ratio of the current white border around the screen is not even and it is much too thick, dwarfing the screen, which should be the focus. Another problem is the awkward size of the device. By scaling the overall size down 30% or so Amazon could offer a device more like the average size of a paperback that has an even larger screen than the current Kindle. Even the newer model, Kindle DX, seems unwieldy and too large in height/width despite its lithe appearance. I know it certainly will not fit in the average woman's handbag. Reminds me of a Newton. Remember those? No? Exactly.
And am I the only one who likes and appreciates book cover design?
Labels:
design,
package design
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