One of the smartest elements in Toffifee's package design is the use of green to complement the rich browns. Without the green the package would seem cheap because the green leaves indicate the implied use of real ingredients. The leaves also act as a garnish for the toffs just as they would chocolate mousse or souffle, which then raises Toffifee's value to consumers by reminding us of similarity to the aforementioned desserts. On the same note, the inside tray is gold so that it fits with the upscale brand. It also is a nice accent, both in colour and texture, to the brown+amber+white+green colour palette on the outside of the box. The best part? The toffs taste just as good as they look.
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