8.07.2009

BECOME A CARTOON

What is so appealing about turning yourself into a cartoon? Or rather, turning your photo into a cartoon.

What would compel someone to click through on this advertisement? It's not as simple as wanting to have an image of yourself in a different and vectorized form. The desire to do this stems from one's interest in one's image. There is no investment in the self here since you are taking something that is already an image of you -- your photo -- and getting another image of you. It's ultimately a representation of you that you want others to see. Cartoon-izing yourself also has another function: to confirm an attractive image. You're not going to submit an unflattering photo for this service; you're going to submit a photo that you believe is attractive. Then when you get back an image of a big-eyed, well-proportioned, perfect-haired cartoon, you will smile and like yourself more because of an image. This ad is contributing to the societal problem of people having a preoccupation with images of their selves rather than just being themselves. Don't click through.

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