While NJ Gov. Jon Corzine would beat his opponent Chris Christie if visual identity alone acted as the determinant, Corzine's banner ad has a problem: Corzine looks like a statue.
A statue conveys: old, stodgy, closed-minded, stolid, unchanging and of the past. Such characteristics are not desirable for a running candidate right now. Also, the posterization of Corzine's face is a knock-off of the Obama HOPE poster. On the other hand, the colour palette of light gray against that shade of blue with white is rather nice and coherent. It's obvious that the campaign strategists are trying to make a strong connection between the lauded President Obama and Governor Corzine, however I do wish they had went with an illustrated version of Corzine's face with less levels and thus with a flat vectorized appearance. Alternatively, another colour could have been used sparingly in combination with the gray to combat the statue-like appearance.
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