I know how to make Microsoft take down Apple to become a market leader both in brand perception and sales. It's easy. You merely have to position Microsoft as what it is: non-intuitive. Therefore, one needs to be smart in order to use a PC. And since macs are intuitive and easy, you can be as dumb as a child to use it. It's a matter of simply capitalizing on people's inherent desire to be intelligent.
5.28.2009
SMARTER THAN GATES AND CRISPIN
I know how to make Microsoft take down Apple to become a market leader both in brand perception and sales. It's easy. You merely have to position Microsoft as what it is: non-intuitive. Therefore, one needs to be smart in order to use a PC. And since macs are intuitive and easy, you can be as dumb as a child to use it. It's a matter of simply capitalizing on people's inherent desire to be intelligent.
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PCs give me a headache. Not sure how one can capitalize on this symptom.
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